With the tug-of-war between mammoth social media platforms for daily users, 2018 is poised to become the biggest year for technological advancements in the industry. As social norms related to social media change, here are the top 5 trends we expect to become mainstream this year.

Artificial intelligence (AI, or “machine learning”) has quickly transformed from science fiction to reality, and is currently on track to become an integral part of the corporate business environment. According to experts, by 2020 eighty five percent of all customer interactions with a business will occur via machine learning programs.

Google might reign supreme when it comes to search engines and its suite of productivity tools, including Google Drive and Docs are loved by companies across the globe. But when it comes to instant messaging, they’ve barely made a dent in the market.