Most managed IT services providers (MSPs) promise “proactive” cybersecurity consulting. Businesses large and small embrace the idea of preventing cyberattacks and data breaches before they happen, and MSPs themselves would much rather brainstorm safeguards than troubleshoot time-sensitive downtime events.

As technology consultants, we’re stuck between a rock and a hard place. We want to provide our clients with enterprise-level IT, but that requires that we specialize in overwhelmingly intricate technology. Explaining even the most foundational aspects of our cyber-security would most likely put you to sleep before convincing you of our expertise.

As virtualization becomes a household name for small- and medium-sized business owners, more and more services are being introduced. Hardware virtualization, storage virtualization, and even network virtualization all aim to capitalize on the trend of creating virtual versions of physical technology.