When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics.
How do you measure engagement?
Just because a page receives a large amount of traffic doesn’t mean it has quality content.

Microsoft’s Office 365 is highly popular among businesses not just because of its robust features and cost-saving benefits but also because it’s widely perceived as secure. Unfortunately, using it comes with security challenges, but don’t fret — there are ways to solve them.

What do customers think of your company? Are they happy with your products? Do you have a good image online? If not, these easy tips will help you reach more customers in no time at all. Read this article to learn more.

Be seen on search results

In his book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies, mentions the importance of a company’s search results that appear after pressing enter.

Collaboration, file sharing, and data management are made easier with Office 365. You can use its apps anytime, anywhere, and on any device, but do you really need all the features of the fully fledged subscription plan, or is a smaller package a better fit for your business? We’ve provided a list of the different features of each O365 plan to help you make the right choice.

While many IT providers tout the revolutionary benefits of the cloud, very few address the security aspect of it. The fact is, when you’re using a cloud service, you’re moving information out of your hands and into a third party. So doesn’t it make sense to take precautions? Dropbox alone has had the accounts of nearly seven million users hacked.

You may know how to use Microsoft Excel's basic functions, but have you truly mastered the program? Excel has more advanced features, and here's how you can master some of them.
Pie and Sunburst Charts
Everyone knows that bombarding stakeholders with endless numbers and decimal points is the wrong approach.

Every now and again, you get frustrated with your web browser’s limited functionality. But if you’re using Google Chrome, there’s a good chance someone has created an extension to make your work life easier. There are thousands of extensions just waiting to boost your productivity with just a click of a button.

Office 365 apps like PowerPoint, Word, Outlook, and Excel will be getting upgrades over the next few months. Microsoft expects these new features to boost productivity and overall efficiency of business users. Here’s what they have planned.
Simplified ribbon
The biggest update is with the ribbon, which is a command bar at the top of a window.

If you think you haven’t maximized all that Windows 10 has to offer, you’re probably right. Windows 10’s recent updates include a few small but useful enhancements that’ll make your life easier. Aside from the Start Menu’s return or the Cortana display enhancements, there’s more to Microsoft’s snazzy operating system that you probably haven’t used.

Small-business owners with limited financial resources have to manage their office IT on their own. Although this might work for a while, it can grow into a massive problem when the business starts expanding. At that point, you’ll want to focus on that expansion, not repairing tech problems.