When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company's social media.

Repetition is a proven way to incite people into action. Children use it to break down their parents’ psyche and get them to buy the latest toy, and advertisers use it to sell their product. Now, Microsoft is using the same tactic to try and get you to upgrade to Windows 10. But this time, you don’t have to stand for it.

It seems that Google Chrome has become the browser of choice for the majority of Internet users worldwide. Chrome offers its users a fast and reliable browsing experience across all devices. The Chrome Web Store also houses thousands of powerful add-ons to enhance Chrome’s features.

If you’re not considering YouTube for your business’s marketing strategy, you’re truly missing out on one of the most powerful marketing platforms out there. YouTube gives you the opportunity to establish your business’s unique brand and personality through video.

Passwords

1. Do not put passwords on Post-it Notes near your computer. If you must use them, keep them far away from the computer and locked away, if possible.
2. Do not share your passwords with anyone.
3. Add numbers and symbols. Passphrases (the first letter of each word in a favorite saying or lyric) are harder to crack, but easier to remember than random letters and numbers.
4. Change passwords 3 to 4 times per year.

Google might reign supreme when it comes to search engines and its suite of productivity tools, including Google Drive and Docs are loved by companies across the globe. But when it comes to instant messaging, they’ve barely made a dent in the market.

Think you’ve got enough security measures in place within your company? How do you know what the next malware release will bring? Do you trust your employees implicitly? Of course you do - you hired them and they’re a good bunch of people! But even the nicest guy may inadvertently visit a website that’s been infested with viruses or fall victim to a cunning phishing scam.

When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page of search results.

Despite healthcare organizations' best attempts at maintaining patient confidentiality, the industry regularly accounts for a staggering number of data breaches. According to the latest Identity Theft Resource Center (ITRC) report, more than 120 million patient records were compromised in 2015 due to healthcare incidents alone.

In today’s competitive business world, it’s imperative that you have a thorough understanding of who your visitors are and what are their expectations. If you’re looking for a powerful analytical tool for your company’s website, Google Analytics one of the best options in the market.